A mattress company targeting people who just moved to a new home uses which audience type?

• A. Life Events
• B. In Market
• C. Custom Intent
• D. Remarketing

Answer: (A)

The main idea here is targeting based on life events. Life Events audiences let you reach people during significant life moments, like recently moving to a new home. That moment often comes with buying or upgrading essentials for the new space, including a mattress. So for a mattress company aiming at people who just moved, this audience type matches the consumer’s current needs and timing, making it the most effective way to reach them.

In-market audiences would focus on people actively researching or comparing mattresses right now, which is useful but not tied to the relocation trigger. Custom Intent relies on self-reourced signals like specific keywords or sites visited, which can work but doesn’t inherently capture the life-change timing. Remarketing targets people who have already interacted with your site, which misses those who are just moving and may not have engaged with your brand yet.