Data for the shopping cart action is still included in which report?

• A. Conversions column.
• B. Campaign performance report.
• C. Ad group report.
• D. All Conversions column.

Answer: (D)

In Google Ads, there are two main conversion metrics you’ll see in reports: Conversions and All conversions. The Conversions column counts only those conversions that are set to count toward optimization based on your configuration. The All conversions column, on the other hand, includes every conversion event tracked by the account, including micro-conversions and those imported from Analytics or offline sources.

A shopping cart action is typically a micro-conversion that may not be counted toward optimization in the same way as a sale. Because All conversions captures all conversion events, data for that cart action remains visible there even if it isn’t included in the standard Conversions column. That’s why the shopping cart action data is found in All Conversions. If you want to analyze it by campaigns or ad groups, you’d still use the same reporting structure, but ensure that the All Conversions metric is included in your view to see the full picture.