Drive Action options: which of the following lists only Drive Action targeting options?

• A. In Market Audiences; Custom Intent Audiences; Similar Audiences
• B. Remarketing; Standard Remarketing; Dynamic Remarketing
• C. Demographic Audiences; Affinity Audiences; Custom Affinity Audiences
• D. Remarketing; Affinity Audiences; In Market Audiences

Answer: (B)

Drive Action targeting focuses on re-engaging people who have already shown interest or intent to convert. Remarketing does exactly that: it targets previous site visitors to nudge them toward completing a purchase or other action. Standard remarketing targets all past visitors, while dynamic remarketing takes it a step further by showing ads tailored to the specific products or pages a user viewed, making the message highly relevant and more likely to drive action. These are direct tools to spur conversions, which is why this list is composed entirely of drive-action options. In contrast, other audience types like broad interest or demographics are more about reach or awareness and don’t function as tightly as conversion-driven remarketing.