Enhanced CPC usage for Search campaigns aligns with which scenario?

• A. Advertisers who want to set core bids manually or through third-party bidding tools, with an added layer of real-time optimization.
• B. Advertisers who want to maximize watch time on video ads.
• C. Advertisers who only care about impression volume.
• D. Advertisers who automatically optimize without any bidding input.

Answer: (A)

Enhanced CPC in Search campaigns combines your manual bidding with real-time, automated adjustments to try to get more conversions while still giving you control over the base bid. The system looks at signals at auction time and nudges your bid up or down from your set bid to favor clicks that are more likely to convert, all within the bounds you’ve set. This means you can set core bids manually or through a bidding tool, and Enhanced CPC adds that layer of automatic optimization on top.

That makes it well-suited for advertisers who want to maintain their baseline bidding approach—manual bids or tool-driven bids—while benefiting from automated adjustments that aim to improve conversion outcomes. It’s not about maximizing video watch time, nor about chasing impressions at any cost, nor about fully automatic bidding with no bidding input.