Enhanced CPC use cases for Display campaigns include which scenario?

• A. Relying on precise conversion tracking to optimize bids automatically.
• B. Not having conversion tracking, or using a third-party bidding system, or preferring manual bids with real-time optimization.
• C. Focusing solely on increasing video views.
• D. Prioritizing impressions over clicks.

Answer: (B)

Enhanced CPC is a bidding approach that adds automatic, auction-time bid adjustments to your manual bids, aiming to improve conversions while keeping you in control. For Display campaigns, it shines when you want some automation without switching to a fully automatic strategy. It’s particularly useful if you don’t have conversion tracking to feed into a fully automated bid strategy, if you’re using a third-party bidding system, or if you simply prefer manual bids but want real-time optimization at each auction. These scenarios fit ECPC because they balance control with automatic adjustments that respond to the likelihood of a conversion. The other options focus on awareness goals like video views or impressions, which aren’t aligned with the conversion-focused nature of Enhanced CPC.