Felix’s campaign scenario included which pair of campaigns to drive sales?

• A. Search and Display campaigns
• B. Video and Discovery campaigns
• C. Shopping and Search campaigns
• D. App campaigns

Answer: (A)

The main idea is that driving sales effectively often comes from a mix of high-intent search advertising and broad, remarketing-friendly Display advertising. Search campaigns reach people who are actively looking for a product, so they tend to convert quickly and provide clear ROI signals. Display campaigns extend your reach beyond those who are actively searching, helping you stay top of mind, introduce your brand, and re-engage visitors who didn’t convert right away through remarketing. Together, they cover both capturing demand and nurturing prospects toward a purchase.

In Felix’s scenario, pairing Search with Display makes sense because it combines immediate purchase intent (search) with ongoing visibility and retargeting (display) to drive sales. The other pairings focus more on awareness, discovery, or app-focused goals, which aren’t as directly aligned with driving sales in a full funnel the way Search plus Display does.