How do Showcase Shopping ads engage shoppers?

• A. By using keyword targeting only
• B. By showing only price-free promos
• C. They are shown only to new users
• D. They use Google's audience products to target and re-engage shoppers across their full customer journey.

Answer: (D)

Showcase Shopping ads engage shoppers by using Google's audience products to target and re-engage across the full customer journey. Instead of relying solely on keywords, these ads blend your product feed with Google's signals to reach people at multiple stages of their path—from discovery to consideration to purchase. They draw on audience signals like in-market audiences who are actively researching, affinity audiences for people with related interests, custom intent to reach shoppers likely to buy, and remarketing lists to re-engage past visitors. This enables the ads to appear across various Google surfaces and devices, staying with the shopper as they move through the journey. The other options missing this broad, signal-based approach don’t capture how Showcase Shopping ads leverage audience targeting and cross-surface reach to sustain engagement.