In a Loyalty Campaign, what should Display and Video emphasize?

• A. Brand storytelling
• B. A general market trend
• C. A specific offer or product (upsell)
• D. The competitor pricing

Answer: (C)

The key idea is to turn loyalty into immediate value for the customer by nudging them toward a higher-value purchase. In a Loyalty Campaign, Display and Video should emphasize a specific offer or product—an upsell—that compels a loyal customer to buy more or upgrade. This aligns with the goal of rewarding loyalty while increasing average order value, since existing customers are already in the pipeline and more likely to respond to a targeted incentive or bundle.

Showing a members-only discount, a premium version, or a carefully recommended upgrade taps into the relationship you’ve built with the customer, reinforcing the value of staying loyal and driving incremental revenue. By contrast, broad brand storytelling doesn’t push immediate purchase lift, general market trends aren’t relevant to a specific customer, and focusing on competitor pricing can undermine the loyalty program’s value.