In Google Ads Conversion attribution, what date and time is attributed?

• A. The date and time of the last ad click.
• B. The date and time of the first impression.
• C. The date and time when the conversion actually occurs.
• D. The date and time of any interaction.

Answer: (A)

In Google Ads attribution, the time that gets credited is tied to the interaction that earns the credit. With the common last-click model, the conversion is attributed to the final Google Ads click before the conversion, so the date and time attributed is the moment of that last click. The actual moment the user converts on the site may happen later, but that conversion time isn’t what’s used for attribution under this model. If a different model is chosen (first-click, linear, etc.), the attributed time would correspond to the interaction specified by that model. The other options don’t fit because the credit isn’t given to the first impression, the conversion moment itself, or to any interaction, but to the particular interaction that earns the credit.