In Market Audiences are described as:

• A. TV-like audiences
• B. Custom Affinity Audiences
• C. Remarketing
• D. Reach potential customers while they're actively browsing, researching, or comparing the types of products you sell and are close to a conversion

Answer: (D)

Market audiences focus on people who are actively evaluating products in your category and are close to making a purchase. They’re signals of immediate intent—users who are browsing, researching, or comparing the kinds of products you sell, which means you can reach them when they’re most likely to convert. This is why the best description is to reach potential customers while they’re in-market and near a conversion moment.

This differs from TV-like (affinity) audiences, which describe broad, long-term interests rather than current purchase intent. Custom Affinity Audiences are tailored interest groups, not specifically about imminent buying signals. Remarketing targets people who have already interacted with you, not those currently researching in your market.