In Market Audiences are used to reach which group?

• A. Set of 100+ affinity segments
• B. Remarket to past visitors
• C. Segment by demographics only
• D. Reach potential customers while they're actively browsing, researching, or comparing the types of products you sell and are close to a conversion

Answer: (D)

Market Audiences target people who are actively evaluating products in a category and are near a purchase. These are users who show intent signals by browsing, researching, or comparing the products you offer, so they’re more likely to convert soon. The other options describe different targeting ideas: affinity segments focus on broad, long-term interests; remarketing reaches people who have already visited your site; and demographics-only targeting narrows by age, gender, or other traits without considering purchase intent. Thus, Market Audiences are used to reach potential customers while they’re actively browsing, researching, or comparing the types of products you sell and are close to a conversion.