In Performance Planner recommendations, what does a 1.5 bid scaling indicate?

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Multiple Choice

In Performance Planner recommendations, what does a 1.5 bid scaling indicate?

Explanation:
Performance Planner uses a bid scaling factor to adjust how aggressively you bid in auctions. A scale of 1.5 multiplies your current bids by 1.5, which is a 50% increase in bids. This reflects changes to the bid amount used in auctions, not the daily budget or the number of impressions. So the interpretation is that you’re aiming for a 50% higher bid, which can influence eligibility in auctions and overall performance.

Performance Planner uses a bid scaling factor to adjust how aggressively you bid in auctions. A scale of 1.5 multiplies your current bids by 1.5, which is a 50% increase in bids. This reflects changes to the bid amount used in auctions, not the daily budget or the number of impressions. So the interpretation is that you’re aiming for a 50% higher bid, which can influence eligibility in auctions and overall performance.

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