Life Events audiences are described as which of the following?

• A. Consumers who are currently in market for a new car
• B. Consumers who've interacted with you already
• C. Consumers at important transition points in their lives
• D. Consumers that you have CRM data for

Answer: (C)

Life Events audiences target people at pivotal moments in their lives, such as getting married, buying a home, welcoming a child, graduating, or starting a new job. The idea is to reach people when their motivations and needs are changing, making them more receptive to relevant offers. This is distinct from product- or category-based intent (like someone currently in-market for a specific item), from people you’ve simply interacted with before, or from your own CRM lists. Those other descriptions describe different targeting approaches—in-market signals indicate immediate product intent, prior interactions reflect engagement history, and CRM data uses your existing customer records. Life Events focuses on the moments that can shift buying priorities, so messaging can be timely and more resonant.