Local Catalog Ads reach which audience primarily?

• A. They reach international audiences.
• B. They reach mobile shoppers.
• C. They reach desktop-only users.
• D. They reach TV viewers.

Answer: (B)

Local Catalog Ads are built to reach shoppers who are near a store and using the device they carry most—their mobile phone. People often search for products while they’re out and about, looking for nearby inventory or directions to a store. These ads are designed to appear in mobile-savvy contexts like local search and maps, where near-me and in-the-mow-now intent tends to be strongest. That makes mobile shoppers the primary audience, since the goal is to drive nearby visits, local pickup, or quick in-store actions.

These ads aren’t aimed at international audiences because the emphasis is on nearby stores and local inventory. They’re not restricted to desktop-only users, and they aren’t focused on TV viewers, which is why those options don’t fit as well.