Measuring conversions for TrueView for Action: Which scenario qualifies as a conversion within 30 days?

• A. User watches 10 seconds of the ad and converts within three days
• B. User sees just an impression of the ad and converts within 24 hours
• C. User clicks an element of the ad and converts within 30 days
• D. User shares the ad

Answer: (C)

The key idea is that conversions in TrueView for Action are counted when a user performs a tracked action on your site after engaging with the ad, within a 30-day window. The engagement that starts this path is typically a click on a clickable element in the video ad (overlay, end screen, or CTA). If that on-site action is completed within 30 days, it’s recorded as a conversion tied to that ad interaction.

So the scenario where the user clicks an element of the ad and then converts within 30 days fits this model exactly: the ad interaction (click) sets up the on-site conversion, and the conversion happens within the 30-day window.

The other scenarios don’t align with how conversions are tracked here: an impression or a partial view without a click isn’t a direct interaction that triggers conversion tracking, and simply sharing the ad isn’t a measurable conversion action.