Performance Planner can recommend changes for which bidding strategies?

• A. Maximize Conversions
• B. Target CPA or Target ROAS campaigns
• C. CPC goals
• D. CPM campaigns

Answer: (B)

Performance Planner is built to forecast results and suggest budget and bid changes based on conversion-focused objectives. It can model how spending adjustments will affect cost per action (CPA) and return on ad spend (ROAS), so it’s most effective for campaigns that use Target CPA or Target ROAS bidding. These strategies have explicit conversion goals, which the planner uses to simulate outcomes and recommend adjustments to hit those targets.

CPC-based goals and CPM campaigns don’t operate around a direct conversion objective, so there isn’t a consistent conversion-focused signal for the planner to optimize against. As a result, Performance Planner won’t reliably recommend bid changes for those strategies.