Smart Shopping campaigns combine which two campaign types to automate bidding and ad placement across networks?

• A. Use automation features to optimize bids across networks.
• B. Smart Shopping campaigns combine Standard Shopping campaigns and Display Remarketing campaigns to automate bidding and ad placement.
• C. Local Inventory Ads are designed to show products to nearby shoppers.
• D. Showcase Shopping ads replace traditional shopping ads.

Answer: (B)

The concept being tested is how Smart Shopping campaigns operate by blending two campaign ideas to automate bidding and ad placement across Google's networks. Smart Shopping campaigns fuse the standard Shopping campaign approach (which uses your product feed to show product ads) with remarketing-style reach across multiple networks, so the system can automatically decide where your ads appear—across Search, Display, YouTube, and Gmail—and bid to maximize conversion value. This combination means you don’t manually set bids or placements for each network; the automation handles it by using product data and past user behavior to optimize performance.

So the two campaign types being combined are Standard Shopping campaigns, which handle product-specific ads, and Display Remarketing campaigns, which extend reach to users who have shown interest in your products. The result is automated bidding and ad placement across networks. Local Inventory Ads and Showcase Shopping ads are separate formats and don’t describe this pairing.