To connect online advertising with offline store visits, which setup step is required?

• A. The advertiser must receive thousands of ad clicks and viewable impressions.
• B. The advertiser must have multiple physical store locations in eligible countries.
• C. The advertiser must link their Google Ads account to a Google My Business account that contains each store location.
• D. The advertiser must use a third-party analytics tool.

Answer: (C)

Connecting online advertising to offline store visits hinges on linking the advertising account to the real-world locations you manage in Google Business Profile. When your Google Ads account is connected to the Google Business Profile locations for your stores, Google can map a user’s ad click to a subsequent in-store visit. This location-based linkage is what enables store-visit conversions to be measured and attributed back to the online ad activity. Without that connection, Google lacks the bridge between digital signals and physical foot traffic, so offline attribution isn’t possible. The other ideas—relying on ad click volume alone, needing many stores in certain countries, or using a third-party analytics tool—don’t establish that essential link between a specific ad interaction and a particular store visit.