True View for Action best audience is Custom Intent.

• A. In Market Audiences
• B. Similar Audiences
• C. Affinity Audiences
• D. Custom Intent

Answer: (D)

Custom Intent audiences target people who have demonstrated a clear buying intent in your category, which makes them a perfect match for True View for Action campaigns that aim to drive conversions. By letting you define the audience with specific keywords, URLs, and apps that signal purchase interest, you can reach viewers who are actively researching or considering a purchase, not just those with general interest.

This level of relevance tends to yield higher conversion potential and better efficiency than broader options. In Market audiences are built from broader purchase signals across the market, which can be less precise for a specific product. Similar Audiences are lookalikes of your existing converters, which may not reflect current intent signals. Affinity Audiences are based on long-term interests and are useful for awareness, not necessarily for driving immediate action. For a True View for Action objective, Custom Intent directly aligns with the goal of converting viewers who are ready to buy.