TrueView for Reach is optimized for highly efficient reach and is bought on what basis?

• A. High CTR and CPC.
• B. View-through conversions.
• C. Highly efficient reach and target CPM.
• D. Subscriptions and on-site purchases.

Answer: (C)

TrueView for Reach is built to maximize the number of unique viewers you can reach as efficiently as possible. Because the goal is broad, cost-efficient exposure rather than clicks or purchases, the buying basis is a target cost per thousand impressions (target CPM). The system aims to deliver as many impressions as possible within your target CPM, balancing reach against cost.

High CTR and CPC relate to campaigns optimized for engagement or traffic—focusing on clicks rather than sheer reach. View-through conversions measure actions that happen after an impression or click, which are performance outcomes, not how you pay for reach. Subscriptions and on-site purchases are end results of a campaign, not the bidding basis for a reach-focused product.