What best defines Dynamic Remarketing in online advertising?

• A. Past visitors as they browse network websites and use network apps.
• B. Dynamically generated display ads with product data pulled from a pre-uploaded feed.
• C. Targeted keywords with automated bidding.
• D. A method to increase email subscription rates.

Answer: (B)

Dynamic remarketing focuses on showing ads that automatically adapt to what a user viewed by pulling product data from a pre-uploaded feed and generating the ad content in real time. This means each person who previously visited can see personalized ads featuring the exact products they browsed, with details like image and price populated dynamically across the Display Network. The strength of this approach lies in using a product feed to drive personalized creatives, so ads stay relevant as users move through the web. The other descriptions describe broader retargeting without the product-specific, automatically generated content, or shift to different tactics like keyword bidding or email subscription prompts, which don’t capture the dynamic, product-level personalization at the heart of dynamic remarketing.