What data define Demographic Audiences?

• A. Declared & inferred data like age, location, language
• B. Real-time purchase signals
• C. Video viewing habits
• D. In-market signals

Answer: (A)

Demographic Audiences are defined by who the user is, using static attributes such as age, geographic location, and language. This data comes from declared information the user provides and from inferred data the system estimates from signals like device and browsing patterns. These attributes describe the person’s identity and background rather than their current actions, making them different from signals that reflect behavior or intent. The other options point to data that captures what someone does now or intends to do—real-time purchase signals show immediate buying activity, video viewing habits indicate interests and consumption patterns, and in-market signals show readiness to purchase in a category. Therefore, the description that lists age, location, and language as declared and inferred data best defines Demographic Audiences.