What data source should you use to decide how and where to show Shopping ads?

• A. Merchant Center product data (not keywords)
• B. Keyword data
• C. Competitor data
• D. Bid suggestions

Answer: (A)

Shopping ads are driven by your Merchant Center product data. The ads pull attributes from the product feed—things like title, image, price, availability, brand, and product type—to determine what to show and where it appears. Because these attributes come directly from your feed, updating the Merchant Center data changes how the ad is presented and which queries it matches. Keywords don’t control Shopping ads, so keyword data isn’t used to decide where or how these ads appear. Bid suggestions are just recommendations, not the source that determines placement, and competitor data isn’t the feed that drives display decisions. In short, the product data in Merchant Center is the authoritative source for shaping Shopping ads and their placements.