What does Impression-Assisted Conversions show?

• A. Conversions last-clicked.
• B. Conversions assisted by impressions before the last click.
• C. Conversions from clicks only.
• D. Total conversions regardless of impressions.

Answer: (B)

Impression-Assisted Conversions identify the conversions that were influenced by ad impressions seen earlier in a user’s path, before the final interaction that led to the conversion. In multi-touch attribution, impressions can contribute to a conversion by warming up the user or building awareness, even if the impression itself doesn’t end in a click. This metric attributes part of the conversion to those impression exposures that occurred before the last-click interaction, showing the value of impressions in driving eventual conversions. It’s not limited to conversions from clicks only, and it’s not simply the total conversions regardless of impressions.