What is the primary function of Performance Planner?

• A. It audits past campaigns and makes no recommendations.
• B. It adjusts budgets manually without considering bids.
• C. It determines the optimal bids and average daily budget allocations across all campaigns to increase conversions for future spend scenarios.
• D. It only forecasts impressions.

Answer: (C)

Performance Planner forecasts and optimizes how you should allocate budgets and set bids across campaigns to maximize conversions for future spend scenarios. It analyzes historical performance and modeling to suggest the best combination of average daily budgets and bid levels, so you can plan how a given budget will perform across all your campaigns. This isn’t about just auditing past results or adjusting budgets in isolation; it’s about coordinated optimization across campaigns to drive more conversions under planned future spend. It also goes beyond mere impression forecasting by estimating outcomes like conversions, clicks, and cost for different scenarios, helping you compare and choose the most effective plan.