What is the primary purpose of Performance Planner?

• A. To forecast and optimize budget and targets for campaigns.
• B. To design ad creatives
• C. To schedule meetings
• D. To manage invoices

Answer: (B)

Performance Planner is a tool for forecasting how changes to budgets, bids, and targets will impact campaign performance, so you can plan and optimize how you allocate spend across campaigns. It models spend and the resulting metrics to show expected outcomes at different budget levels, helping you set realistic targets and find opportunities to improve efficiency before you run or adjust campaigns. It isn’t about designing ad creatives, scheduling meetings, or handling invoices, which is why those activities aren’t what Performance Planner is used for.