What is the purpose of negative keywords?

• A. To prevent ads from showing for those keywords.
• B. To raise bid amount for selected keywords.
• C. To disable keywords from reporting.
• D. To show ads for all keywords.

Answer: (A)

Negative keywords prevent ads from showing when a search includes the terms you specify. This filters out irrelevant queries, saving budget and keeping your traffic more targeted and likely to convert. They’re set at the campaign or ad group level and can block broad or exact matches of terms you don’t want triggered. For example, if you’re selling premium running shoes, you might add “used” or “discount” as negative keywords so searches like “used running shoes” or “discount running shoes” don’t trigger your ad. The other options—raising bids, disabling reporting, or showing ads for all keywords—don’t achieve this targeted exclusion and would either waste money or reduce control over where your ads appear.