What must be connected to enable offline conversions tracking tied to stores?

• A. The advertiser must receive thousands of ad clicks and viewable impressions.
• B. The advertiser must have multiple physical store locations in eligible countries.
• C. The advertiser must link their Google Ads account to a Google My Business account that contains each store location.
• D. The advertiser must set up a conversion in Google Ads using a store-based event.

Answer: (C)

Offline conversions that occur in physical stores rely on a bridge between online ads and store locations. That bridge is formed by linking your Google Ads account to a Google My Business (Google Business Profile) account that lists every store location. When the store locations are connected, Google can map an in-store purchase or visit to the specific store and attribute it to the ads that influenced that visit. This enables you to upload offline conversion data with the correct store identifiers and have them tied back to the corresponding campaigns, ad groups, and keywords. Without the store locations being in Google My Business and linked to your Ads account, there’s no reliable way for Google to associate offline store activity with online ad activity. The other factors—having many ad clicks, multiple locations by themselves, or simply setting up a store-based conversion—don’t establish that necessary link.