What stage of the customer journey do Showcase Shopping ads target?

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Multiple Choice

What stage of the customer journey do Showcase Shopping ads target?

Explanation:
Showcase Shopping ads are designed to spark discovery early in the shopping journey by presenting a curated gallery of products from a merchant. This format targets users who are still exploring what to buy and where to buy it, typically triggered by broad search queries, so they can browse a range of options in one place and begin forming a plan. The goal is inspiration and consideration rather than pushing a single item toward immediate checkout, which is why it fits the early stage of the purchase journey. It’s not focused on late-stage checkout or post-purchase actions.

Showcase Shopping ads are designed to spark discovery early in the shopping journey by presenting a curated gallery of products from a merchant. This format targets users who are still exploring what to buy and where to buy it, typically triggered by broad search queries, so they can browse a range of options in one place and begin forming a plan. The goal is inspiration and consideration rather than pushing a single item toward immediate checkout, which is why it fits the early stage of the purchase journey. It’s not focused on late-stage checkout or post-purchase actions.

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