When is the GCLID appended to a URL?

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Multiple Choice

When is the GCLID appended to a URL?

Explanation:
The GCLID is added to the landing page URL at the moment a user clicks a Google Ads ad. This unique identifier travels with the user to the site, so analytics and Google Ads can tie that specific visit back to the exact ad click. That’s why the mechanism is built around the click event, not the page load, conversion, or a sign-in. When auto-tagging is enabled in Google Ads, the GCLID is automatically appended to the final URL for every ad click, enabling accurate attribution across platforms.

The GCLID is added to the landing page URL at the moment a user clicks a Google Ads ad. This unique identifier travels with the user to the site, so analytics and Google Ads can tie that specific visit back to the exact ad click. That’s why the mechanism is built around the click event, not the page load, conversion, or a sign-in. When auto-tagging is enabled in Google Ads, the GCLID is automatically appended to the final URL for every ad click, enabling accurate attribution across platforms.

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