Which item listed could be associated with recognizing business impact?

• A. Horizon Business Impact Awards
• B. Putting a new process in place for creative development (Asana)
• C. 1st Round of Tests in Google Optimize
• D. Value Proposition of Search Ads

Answer: (B)

Recognizing business impact comes from having a structured way to measure and attribute outcomes to actions. Implementing a new process for creative development in a project tool like Asana creates the visibility and accountability you need to see how creative work translates into results. By defining steps, owners, timelines, and links to business metrics, you can track progress, quantify outcomes, and attribute value to specific activities. This makes it feasible to recognize which efforts are driving impact and where to adjust strategy.

An awards program that acknowledges impact signals recognition, but it’s more about celebrating outcomes after they occur rather than providing a practical, ongoing mechanism to measure and understand impact in day-to-day work. Testing in Google Optimize offers insights into how changes affect performance, which is valuable for learning, but the item describes a method of experimentation rather than establishing a process to systematically recognize and report impact across initiatives. The value proposition of search ads explains benefits and ROI concepts, but it doesn’t by itself establish a framework to track and recognize impact across activities.