Which metric would you use to measure the number of times a video is viewed?

• A. Engagement rates
• B. Video views
• C. Complete views
• D. Completion rates

Answer: (B)

Video views track how many times a video is watched, giving a direct count of view events. This metric is the clearest way to understand the total reach or exposure of the video—how many times people started watching it. It doesn’t care how long viewers watched or whether they completed the video, only that a viewing occurred.

This differs from complete views, which count only the views where the viewer watched to the end, and from completion rates, which express how many of those views reach the end as a percentage. It also differs from engagement rates, which measure actions like likes, comments, or shares rather than the sheer number of times the video was viewed.

So, to measure how many times people watched the video, video views is the best metric. Keep in mind that some platforms count multiple views from the same viewer if the video is replayed.