Which of the following best describes Affinity Audiences?

• A. Declared age
• B. TV-like audiences based on holistic picture at a user lifestyle, interests and passions
• C. In-market signals
• D. Custom Intent

Answer: (B)

Affinity Audiences target people based on their long-term interests, lifestyle, and passions. They’re built from a wide range of signals across sites, YouTube channels, apps, and other Google properties over time, giving you a broad, TV-like reach to users who care about topics rather than just what they’re currently shopping for. This makes them ideal for brand awareness and reach because you’re connecting with audiences defined by enduring interests and lifestyle, not short-term intent.

Declaring age is a demographic detail, not an interest-based grouping. In-market signals focus on people who are actively researching or near a purchase in a specific category, signaling immediate intent. Custom Intent lets you define precise intents with your own keywords and URLs, targeting more specific active signals.