Which of the following is a requirement for offline conversions tracking in Google Ads?

• A. The advertiser must link their Google Ads account to a Google My Business account that contains each store location.
• B. The advertiser must have multiple physical store locations in eligible countries.
• C. The advertiser must receive thousands of ad clicks and viewable impressions.
• D. The advertiser must enroll in a Google Ads certification program.

Answer: (A)

Offline conversions tracking relies on tying offline actions back to online ad interactions using the business locations data from Google My Business. To enable this in Google Ads, you must link your Google Ads account to a Google My Business account that lists your store locations. This connection lets Google attribute offline purchases or in-store actions to the specific ads and locations responsible, which is essential for accurate reporting and optimization. Without this link, offline conversion data can’t be properly matched to ads or to a store. Having multiple store locations in eligible countries isn’t a formal prerequisite to start tracking offline conversions (though it helps with location-level attribution), and you don’t need thousands of clicks or a certification program to use this feature.