Which of the following is NOT a first-party data solution?

• A. Remarketing via Google tags
• B. Similar Audience
• C. Customer Match
• D. In Market Audiences

Answer: (D)

First, this question is about what counts as first-party data in audience targeting. First-party data comes from data you own and control—collected directly from your own properties or customers.

Remarketing via Google tags is built from data you collect on your site with your tag, so it’s a clear first-party data solution. Customer Match uses data you provide from your own customer lists, which is also first-party. Similar Audience starts from your own audience data and uses Google’s modeling to find similar users, still anchored to your first-party data, so it remains within the first-party/data-you-own realm.

In Market Audiences, however, targets come from Google’s own signals about user intent and behavior across the web, not from data you supplied. That makes it not a first-party data solution.