Which of the following is a stated requirement for enabling offline conversions tracking in Google Ads?

• A. The advertiser must receive thousands of ad clicks and viewable impressions.
• B. The advertiser must have multiple physical store locations in eligible countries.
• C. The advertiser must link their Google Ads account to a Google My Business account that contains each store location.
• D. The advertiser must run video ads on YouTube.

Answer: (B)

Offline conversions tracking in Google Ads is about measuring purchases or other offline actions that happen after a user interacts with your online ads. A stated requirement to enable this feature is having multiple physical store locations in eligible countries. The reason this is the best answer is that Google’s offline conversion system relies on associating online ad interactions with real-world transactions across a network of stores. Having several locations in places where the feature is supported gives Google enough data points and the necessary infrastructure to map online activity to offline results, while also aligning with regional data compatibility and privacy rules. If a business only has a single location or locations outside eligible countries, the offline conversions workflow isn’t available or fully reliable, which is why this requirement is cited.

The other scenarios described—needing thousands of ad clicks and viewable impressions, linking to a Google My Business account with every store location, or running YouTube video ads—do not gate the ability to enable offline conversions tracking.