Which of the following is true about data in attribution reports?

• A. App conversions and store visits are not included in Attribution reports.
• B. Attribution reports do not estimate impact of attribution model changes.
• C. They only track paid search clicks.
• D. They do not help with conversions modeling.

Answer: (A)

Attribution reports are about how online touchpoints across channels contribute to conversions. They pull in data from ad clicks and online conversions captured within the measurement system, spanning multiple channels rather than focusing on just one. App conversions and store visits aren’t included in these reports because they represent offline or separate-venue actions that require different tracking approaches. That’s why the statement about app conversions and store visits not being included is true. These reports also let you compare different attribution models and see how changing the model would shift credit across touchpoints, helping with conversions modeling across channels.