Which of the following is a must-have engagement for offline conversions tracking?

• A. The advertiser must receive thousands of ad clicks and viewable impressions.
• B. The advertiser must publish at least one blog post per week.
• C. The advertiser must link to a Google My Business account that contains each store location.
• D. The advertiser must allow users to leave reviews on the site.

Answer: (A)

Offline conversions hinge on tying an offline action back to a specific ad interaction. That linkage comes from engagement data generated by the ads themselves—namely clicks and viewable impressions that carry a traceable identifier (like a GCLID). Without having ad engagement to reference, there’s nothing to attribute the offline event to, so having ad interactions is the essential ingredient for offline conversions tracking. The other options—publishing blog posts, linking a Google My Business account with locations, or allowing site reviews—don’t create the necessary connection between an offline action and an ad exposure, so they don’t enable offline conversion tracking.