Which option best demonstrates motivating a team to adopt a new process for creative development?

• A. Putting a new process in place for creative development (Asana)
• B. Horizon Business Impact Awards
• C. Scheduling a one-time training
• D. Creating a shared document

Answer: (A)

Providing a clear, actionable path that becomes part of daily work is what motivates a team to adopt a new process. Putting a new process in place for creative development (using a system like Asana) does exactly that: it defines the standard steps, assigns ownership, sets timelines, and integrates the workflow into everyday tasks. When the team sees a concrete, supported way to work, friction decreases and adoption becomes the default path. This approach also enables visibility, accountability, and measurable progress, which reinforce commitment to the change and allow for feedback and iteration.

A one-time training can spark initial interest but doesn’t embed the new process into daily routines. A shared document is a useful reference but doesn’t enforce or sustain the new workflow. An awards program recognizes outcomes but doesn’t operationalize or sustain the change in how the team works.