Which option describes Customer Match and Similar Audiences as an audience type?

• A. In Market Audiences
• B. Customer Match and Similar Audiences
• C. Life Events
• D. Custom Affinity

Answer: (B)

Audience targeting in Google Ads can be grouped by data source. Customer Match and Similar Audiences belong to a data‑driven audience type that relies on your own customer data to reach people and to find new users who resemble your existing customers. Customer Match lets you upload or sync your customer lists (like emails or phone numbers) to target those users across Google properties, while Similar Audiences expands that seed list by identifying people with similar behaviors to the ones you already know. This category is distinct from other audience types that are based on intent or interest signals, such as In-market audiences (people actively researching products), Life Events (people experiencing major moments), or Custom Affinity (customized interest profiles). So the option that describes both features as forming a single audience type is the best fit.