Which option is NOT a Drive Action targeting option?

• A. In Market Audiences
• B. Remarketing
• C. Standard Remarketing
• D. Dynamic Remarketing

Answer: (A)

Drive Action targeting options are strategies that aim to prompt users to take action by showing ads based on how they’ve interacted with your brand or your products. Remarketing and its variants fit this approach because they directly target people who have already engaged with you: standard remarketing re-engages site visitors, and dynamic remarketing takes that a step further by showing specific products the user viewed or interacted with.

In-market audiences, on the other hand, are built around broad purchase intent signals from across the web, not tied to your own site or product feed. This makes them not a Drive Action targeting option, since they don’t rely on your past interactions or product data to drive actions on your site. That’s why this choice is the best answer.