Which option represents a Similar Audiences concept?

• A. Similar Audiences
• B. Remarketing
• C. Custom Intent
• D. In Market Audiences

Answer: (A)

Similar Audiences is about expanding reach by finding new users who share characteristics with your existing audience. It uses Google's modeling to look at signals from a source audience (often a remarketing list) and identifies people who resemble that group, even if they haven’t interacted with you before. This makes it the best fit for representing a concept of audiences that are alike to your current customers. By contrast, remarketing targets the same people who have already visited or converted; Custom Intent builds audiences from specific search and browsing signals to capture active intent; In-Market Audiences focus on people who are actively considering a purchase in a category.