Which question would you answer using Google Analytics E-commerce Event Tracking to understand total transaction value including tax and shipping?

• A. Which products sell well and which are the most impacted by your marketing efforts?
• B. What is the full value of the transaction including tax and shipping cost?
• C. How many times is a customer coming to your site before they finally make a purchase?
• D. How many products are you selling in each transaction and for how much?

Answer: (B)

E-commerce event tracking is used to capture each purchase as a transaction with all monetary components, so you can see the complete amount paid by the customer. The full value of a transaction, including tax and shipping, is precisely what the purchase event records, giving you the true revenue per order. That makes this option the best fit for understanding total transaction value.

The other ideas focus on different aspects: product popularity or marketing impact, customer visits before purchase, or item-level quantities and prices within a transaction. They don’t directly provide the complete order value including tax and shipping, which is why they’re not the best match for this question.