Which scenario best demonstrates using data to influence a strategic decision?

• A. Negotiations for 2022 AmeriSave AOR Contract
• B. AmeriSave 2022 Planning Meeting
• C. Clearing Gmail inbox
• D. Google Display Ads development

Answer: (B)

Using data to influence strategic decisions means turning numbers and trends into choices about where to invest, what to prioritize, and how to allocate resources. In a planning meeting for AmeriSave in 2022, teams bring in performance data from the previous year, market trends, budget constraints, and forecasted ROI for different initiatives. With those insights, they decide which programs to pursue, how to allocate spend, and what milestones to target for the coming year. This is the clear moment where data directly shapes strategy, rather than merely negotiating terms, handling routine tasks, or developing a product. The other scenarios involve transactional negotiations, personal productivity, or product development, not shaping the overall strategic direction with data.