Which statement about Local Catalog Ads is true?

• A. They can drive foot traffic to local stores.
• B. They require no inventory data.
• C. They are limited to online-only listings.
• D. They never display store information.

Answer: (A)

Local Catalog Ads bridge online product discovery with offline shopping by showing items that are in stock at nearby stores along with the store’s location and details. When a shopper sees a product that’s available locally—complete with the store address, distance, hours, and a clear call to visit—the idea of going to the store to buy becomes compelling. This proximity and in-store availability motivate storefront visits, not just online clicks, which is why these ads are effective for driving foot traffic.

These ads rely on a local inventory feed that ties products to specific store stock, so you can’t run them without inventory data. They aren’t limited to online-only listings; they purposefully display store information to help customers find and visit the physical location. They can also support actions like getting directions or calling the store, further encouraging a store visit.