Which statement best describes Enhanced CPC (eCPC)?

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Multiple Choice

Which statement best describes Enhanced CPC (eCPC)?

Explanation:
Enhanced CPC blends manual control with automated adjustment. In every auction, it looks at signals and historical conversion data to judge how likely a click will lead to a conversion. If a click is predicted to convert, the bid is nudged upward; if not, the bid is nudged downward. The maximum CPC you set remains the ceiling, so you still control the upper limit. This is why it’s best described as adjusting manual bids based on likelihood to convert. It doesn’t spend a fixed amount per click, it doesn’t ignore conversion data, and it doesn’t base bids solely on impressions.

Enhanced CPC blends manual control with automated adjustment. In every auction, it looks at signals and historical conversion data to judge how likely a click will lead to a conversion. If a click is predicted to convert, the bid is nudged upward; if not, the bid is nudged downward. The maximum CPC you set remains the ceiling, so you still control the upper limit. This is why it’s best described as adjusting manual bids based on likelihood to convert. It doesn’t spend a fixed amount per click, it doesn’t ignore conversion data, and it doesn’t base bids solely on impressions.

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