Which statement best describes how Performance Planner allocates bids and budgets?

• A. It sets fixed budgets for each campaign with no inter-campaign optimization.
• B. It averages daily budgets and bids without considering future spend scenarios.
• C. It determines the optimal bids and average daily budget allocations across all campaigns to help increase conversions for any future spend scenario.
• D. It ignores CPA targets.

Answer: (C)

Performance Planner focuses on optimizing across multiple campaigns by finding the best mix of bids and average daily budgets for all campaigns together to maximize outcomes for a given plan. It uses forecasted data to predict results under different future spend scenarios, so you can see how increasing or decreasing total spend would impact conversions or conversion value. In practice, it allocates bids and budgets across campaigns in a way that aims to improve conversions across the whole portfolio, not just one campaign in isolation. If you set CPA targets, those can be incorporated as constraints within this optimization, guiding the plan toward spend and bid combinations that meet your goals. This is why the best description is that it determines the optimal bids and average daily budget allocations across all campaigns to help increase conversions for any future spend scenario.