Which statement describes the Loyalty Campaign's display and video focus?

• A. A specific offer or product (upsell)
• B. Brand storytelling
• C. Negative keywords
• D. Broad market reach

Answer: (A)

Loyalty campaigns are built to re-engage existing customers by offering a concrete incentive, so the display and video creative focuses on a specific offer or product to upsell. This tight, single-message approach makes the value proposition clear and actionable for someone who already knows the brand, increasing the likelihood of a repeat purchase. Brand storytelling centers on building emotion and brand affinity rather than pushing a particular upsell, while negative keywords pertain to filtering search terms rather than shaping the creative focus of display or video. Broad market reach aims to cast a wide net rather than target the known customer base with a focused offer.