Which statement describes view-through conversions?

• A. Impression-based; 24-hour default window.
• B. View-through conversions are recorded after a click.
• C. View-through conversions depend on video engagement.
• D. Impression-based; 24-hour default window; conversions recorded when users view (but don't interact with) an ad and then later convert.

Answer: (D)

View-through conversions credit a sale or action to an ad that the user merely viewed (an impression) without clicking, and then completed the conversion within a defined time window. The key idea is attribution based on what was seen, not clicked, and measuring how that view may influence later behavior. The 24-hour default window is the typical period in which that later conversion is matched to the initial impression. This combination—impression-based credit, a 24-hour window, and the fact that the user viewed but did not interact with the ad before converting—precisely defines view-through conversions.

If an option mentions a conversion happening after a click, that aligns with click-through conversions, not view-through. If it emphasizes video engagement, it shifts focus to engagement metrics rather than the mere view; view-through is about viewing an impression, not required engagement. An option that omits the “view without interaction” condition would be incomplete because the defining feature is that the conversion is attributed to a viewed impression rather than a clicked one.