Which strategy would be most appropriate to maintain an average CPA while increasing conversions?

• A. Maximize Clicks
• B. eCPC
• C. Maximize Conversions
• D. tCPA

Answer: (D)

To grow conversions while keeping the average CPA stable, you need a bidding approach that targets a specific cost per conversion. Target CPA does exactly that: you set a target cost per conversion, and the system adjusts bids in real time to try to acquire as many conversions as possible at or below that target. This aligns spend with performance, so you can scale conversions without letting the CPA drift upward. Other strategies focus on maximizing clicks or conversions without enforcing a CPA limit, which can lead to higher or more variable CPA. By explicitly aiming for a defined CPA while optimizing for more conversions, Target CPA provides the balance you’re after.